Category Sales
Part 3 – Exploring cookie design can expose new products and services
In my last post, Cookie open disclosure is good business, I suggested that disclosing what you are recording of user interactivity on your websites is just good customer management. I’d like to expand on a few implementation factors. If you do it right, I think it can expose new service lines, better margins and enhanced […]
Part 2 – Cookie open disclosure is good business
With the discussions of uncovered personal information by the press recently it seems one of the biggest reasons to disclose what you are doing with customer data is to not get bitten by the surprise factor. If a company is being straight, most users are seemingly OK with the “spying.” I’ll leave aside if that […]
The Information Complement 